TNOMADS Insights
Retail media is full of confident advice written by people who have never had to explain a number to a client. Everything here comes out of live accounts — what we found, what we changed, and what it cost to find out. Client names and absolute figures stay confidential; the mechanics do not.
Retail media · Inmar
Inmar powers retail media for 25 to 30 grocery networks and publishes almost nothing a brand can act on — no retailer list, no rates, no attribution model. This is what we verified, plus a walkthrough of the self-serve Sponsored Products platform with screenshots, including the keyword-targeting behaviour that catches out anyone arriving from Amazon.
AI search · SEO
The link between ranking well and being cited by AI has largely come apart — top-10 provenance of AI Overview citations fell from around 76% to 38% in six months. What the measured evidence supports, what Google has ruled out in its own documentation, and which widely sold tactics have nothing behind them.
Amazon advertising · Attribution
Amazon’s brand halo attribution counts purchases made through the Other Sellers link as your campaign’s revenue. In one account we manage, close to 40% of Sponsored Brands attributed revenue sat on ASINs the brand does not sell — and that campaign read as the strongest in the account.
We manage Amazon Sponsored Ads, DSP and retail media across Walmart Connect, Instacart, Kroger, Target and Loblaws Advance for CPG and connected-hardware brands.
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