The person behind TNOMADS

13 years.
One focus.

Turning advertising spend into measurable, sustainable revenue growth for ambitious brands.

Who I am

Ana — TNOMADS Founder

Ana

Retail Media & Performance Marketing Consultant

Connect on LinkedIn

I'm a Retail Media and Performance Marketing consultant with over 13 years of experience helping brands accelerate growth through data-driven advertising. Throughout my career, I've managed and optimized multi-million-dollar media budgets across Google Ads, Amazon Ads, Walmart Connect, Instacart, Target Roundel, Kroger Precision Marketing, Meta, Criteo, and other leading advertising platforms.

My expertise sits at the intersection of Retail Media, Paid Search, E-commerce, and Analytics — helping brands maximize revenue, improve profitability, and make smarter investment decisions.

I've worked with global agencies, high-growth brands, and established consumer goods companies, leading performance strategies across North America and Europe.

13+
Years of Experience Retail media, paid search, e-commerce & analytics
10+
Active Platforms Amazon, Walmart, Instacart, Google, Meta & more
2
Continents North America & Europe — performance strategy at scale
$M+
Media Budgets Managed Multi-million-dollar portfolios across industries
RESULTS

What sets me apart

I don't optimize for clicks.
I optimize for business outcomes.

📈

Sales Growth

Every campaign is built around revenue targets, not traffic or impression volume.

💰

Profitability

Margin-aware media planning that balances scale with sustainable returns.

🎯

Customer Acquisition

New-to-brand growth and market share tracked as primary success metrics.

📊

ROAS & Attribution

Incrementality-first measurement that connects spend to actual business value.

🔍

Market Share

Competitive intelligence built into strategy — not just performance in a vacuum.

⚙️

Full Transparency

No buzzwords, no unnecessary complexity — clear reporting, honest analysis.

"No buzzwords. No unnecessary complexity. Just measurable results backed by experience."

What I do

Areas of
expertise.

01

Retail Media Strategy & Execution

End-to-end campaign management across Amazon, Walmart, Instacart, Target, Kroger, Loblaws, DoorDash, and Thrive Market.

02

Amazon Advertising & Marketplace Growth

SP, SB, SD, DSP. Buy Box health, ASIN portfolio strategy, Seller and Vendor Central — full stack Amazon expertise.

03

Google Ads & Paid Search

Search, Shopping, Performance Max, and Display campaigns built for e-commerce and lead generation at scale.

04

Performance Audits & Growth Roadmaps

Deep-dive account audits that surface quick wins, structural gaps, and a prioritized 90-day action plan.

05

Budget Allocation & Forecasting

Data-driven media mix modelling, seasonal planning, and scenario analysis across platforms and channels.

06

Incrementality & Attribution

Measurement frameworks that separate signal from noise — connecting spend to real business outcomes, not last-click credit.

07

Reporting Automation & Analytics

Custom dashboards, Google Sheets automation, and API-powered reporting infrastructure that saves hours every week.

08

Cross-Channel Media Planning

Holistic media strategy that connects retail media, paid search, and social into a unified, compounding growth engine.

Industries served

Experience across
every category.

From global CPG giants to high-growth DTC brands.

CPG Food & Beverage Health & Wellness Consumer Products SaaS Travel E-commerce Spices & Condiments Pet Care Outdoor & Sporting Goods Specialty Food Supplements

Where I work

Performance strategy
without borders.

With clients and experience spanning North America and Europe, I bring a cross-market perspective to every engagement — understanding both the platform mechanics and the cultural nuances that drive results in each market.

🇺🇸
United States Amazon, Walmart, Instacart, Target, Kroger, Google, Meta
🇨🇦
Canada Loblaws Advance, Amazon.ca, Instacart, bilingual campaigns
🇪🇺
Europe Google Ads, Meta, e-commerce & performance marketing
🌐
Remote-first Fully remote — available across time zones

The TNOMADS mission

Help brands turn advertising spend
into sustainable revenue growth.

Through rigorous analysis, practical execution, and complete transparency — I help ambitious brands find the growth that's already waiting in their data.

No buzzwords. No unnecessary complexity. Just results.

Work with me